At the swanky Hotel Windsor, the Thing Committee convenes with Declan Fay of the Sweetest Plum amongst other endeavours and Gerard McCulloch, comedian, writer, televisionist, linguist, philatelist, bon vivant, and Twitter Doctor (like a TV doctor, but on Twitter) @DrJavaBeans.
Is binge-consuming television a thing? Getting your change from a bar on a little a tray, is that a thing? And is having a personal brand a thing? The committee decides.